Bonnie Marcus Contributor

Despite the fact that most women understand the importance of self-promotion for their advancement, they do not intentionally use it. We have been conditioned to take the back seat and wait to be recognized. As a consequence, we often have this inner argument about how to proceed with self-promotion. We know we should do more of it. We know we should be better at it. But at the same time, it’s much more comfortable to stay focused on doing our work.

http://www.forbes.com/sites/bonniemarcus/2015/03/02/self-promotion-is-a-leadership-skill/